MERIT Owl

Marketing is broken.

Advertising agencies are outdated.

We did something about it.

Meet Merit.

Why Merit?

A global CMO bought the advertising agency he worked with. His name was Adam. Adam didn’t want to do “normal.” Normal was superfluous, short-term wallpaper. Normal was a marketing potato chip with no real substance or consciousness. Normal didn’t deepen the brand. Or align with business strategy. Normal did not support exponential growth or long-term vision.

So Adam, a history geek and economist, codified “How challenger brands catapulted themselves to sector leadership.”

This became Market Invention. Adam wrote a book about it. Market Invention is Merit’s satisfying, hearty meal.

Hungry?

What We Do

  • Market Invention strategy and activation
  • Brand redevelopment for challengers
  • Omni-channel creative development
  • Primary and secondary research
  • Strategic business consultation
  • Launches of funded start-ups
  • Brand origination for M&A
  • Real-time digital analytics
  • Full stack development
  • Public relations

How We Work

We are sector agnostic, working on everything from luxe fashion to rockets.

We have high omni-channel creative ideation standards, and fit and finish execution.

We employ multiple AI-based marketing tech platforms (used for good, not evil).

We lead with strategy because “measure twice, cut once.”

We play nice with others, such as in-house departments.

We focus on the future while we take care of the now.

We tell the truth and do what it takes.

wavelengths

This Week at Merit

12.05.2022

  • Brand identity and standards finalization for an Energy Efficiency organization
  • Recruitment campaign kick-off for a Medical Services organization
  • Vertical sector campaign kick-off for a Cyber Security client
  • Press kit development for an International Manufacturer
  • Recap of Art Basel Miami Beach event attended with a Luxury Fashion client

Insights

Leadership

Adam Vasquez

Adam Vasquez

CEO
Experience
Alex Rhodes

Alex Rhodes

Chief Operations Officer
Experience
William Hallgren

William Hallgren

Chief Financial Officer
Experience
Denise Kohnke

Denise Kohnke

Chief Strategy Officer
Experience
Steve Drifka

Steve Drifka

Chief Creative Officer
Experience
Travis Knutson

Travis Knutson

Chief Technology Officer
Experience

Contact Us

Business Phone

717.652.0100

Merit East (HQ)

121 Locust Street, Harrisburg, PA 17101

Merit Midwest

424 W Walnut St, Milwaukee, WI 53212

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