Everyone has big ambitions. And why not? Big dreams are fun. But dreams alone will only get you so far. Without purpose, you’ll always be looking back instead of chasing what’s next.

Marketing and Advertising Agency

We are market inventors, taking our clients beyond shiny identities and clever campaigns to aim for the impossible. We lead with insight. With purpose. With merit.




Adam Vasquez

What is Market Invention?

It's the new era of marketing.

Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.

The Amazon Effect

Companies will sink or swim based on their ability to continue to move further away from the competition, most often by creating new market categories or exploiting whitespace in the industry.

To date, Amazon has been a leader in this strategy, creating new demand and revolutionizing the way the retail industry works, effectively destroying the brick-and-mortar paradigm. What they have done is not a paradigm shift, but a paradigm decimation.

Adam Vasquez

Authenticity is Critical to M&A Success

Integrating teams isn’t easy. In fact, 70–90% of all mergers and acquisitions fail. But practicing empathy and authenticity can ease the transition for new employees – and turn an uncertain future into a harmonious one.

Kim Riley
Invention by Reinvention

Successful market inventors, no matter the industry, eliminate barriers to creativity by leading with yes: challenging the norm and rethinking the processes that stand in the way of new ideas.


Next generation business buyers

Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers. This report shares the results of our 2015 study of 2,000 millennial B2B buyers - learn what drives their B2B path to purchase behaviors.

Alex Rhodes

Brands – Everybody's Got One

From a Fortune 500 company to a local business owner to an individual, the approach to managing a brand is all the same.

Adam Vasquez
What Parking Says About Your Character

There is a direct correlation between a person being a great colleague and how he or she parks their car. In fact, it’s become part of my interview process. You can learn a lot about a person’s character just by observing this simple, everyday maneuver. Here are a few of the characteristics that have been revealed to me through this exercise.

Diana Miller

Hot or Not? The Future of Bots for Brands

The quick rise in popularity and availability of AI for business and consumer use has ushered in a new level of technology that promises to significantly impact human-computer interaction with the potential to revolutionize the customer experience in almost every market.

Alex McCreary
Emerging Digital Currency Tech Could Change the Way We Use the Internet

There are so many potential applications for decentralized computing technology, and we’ve only just begun recognizing their potential. What could be the next great blockchain application? And will it replace what we know today as “the internet”?

David Kimmick
A New Kind of Business Card

With the launch of Merit, we wanted to rethink how we use business cards, and create something in a category of its own.

Erin Zakin

Four Tips to Keep Your Company’s Social Content Original & Engaging

The key to successful social media is original content.

VR in Service Marketing

This disconnect of creating an emotional experience with B2B solutions and services can be bridged, in part, by creating virtual and augmented reality experiences that bring the customer or consumer a deeper, more personal connection with your business.


Video is an Ugly Word

There is a staggering amount of video content already at the tips of our fingers. Websites and services such as Netflix, HBO, Hulu, YouTube, Vimeo, Facebook, Twitter, and many others are all desperate to get you to click on that little play button and start watching endlessly.

Sheila Berger
Three RWD Technologies That have Created Their Own Categories

Over the past few years, responsive web design (RWD) has been a major driving force of web design and technologies. Web design has changed, not just in terms of aesthetics, but also in terms of how information is prioritized and organized.

Denny Miller
In Every Market, Millennials Matter

If you really want to own a category, don’t forget millennials. According to Accenture, there are roughly 80 million millennials in the US alone, and each year they spend roughly $600 billion on shopping expenses.

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