Everyone has big ambitions. And why not? Big dreams are fun. But dreams alone will only get you so far. Without purpose, you’ll always be looking back instead of chasing what’s next.
What is Market Invention?
It's the new era of marketing.
Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.
The Amazon Effect
Companies will sink or swim based on their ability to continue to move further away from the competition, most often by creating new market categories or exploiting whitespace in the industry.
To date, Amazon has been a leader in this strategy, creating new demand and revolutionizing the way the retail industry works, effectively destroying the brick-and-mortar paradigm. What they have done is not a paradigm shift, but a paradigm decimation.
Authenticity is Critical to M&A Success
Integrating teams isn’t easy. In fact, 70–90% of all mergers and acquisitions fail. But practicing empathy and authenticity can ease the transition for new employees – and turn an uncertain future into a harmonious one.
Invention by Reinvention
Successful market inventors, no matter the industry, eliminate barriers to creativity by leading with yes: challenging the norm and rethinking the processes that stand in the way of new ideas.
Next generation business buyers
Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers. This report shares the results of our 2015 study of 2,000 millennial B2B buyers - learn what drives their B2B path to purchase behaviors.
What Parking Says About Your Character
There is a direct correlation between a person being a great colleague and how he or she parks their car. In fact, it’s become part of my interview process. You can learn a lot about a person’s character just by observing this simple, everyday maneuver. Here are a few of the characteristics that have been revealed to me through this exercise.
Hot or Not? The Future of Bots for Brands
The quick rise in popularity and availability of AI for business and consumer use has ushered in a new level of technology that promises to significantly impact human-computer interaction with the potential to revolutionize the customer experience in almost every market.
Emerging Digital Currency Tech Could Change the Way We Use the Internet
There are so many potential applications for decentralized computing technology, and we’ve only just begun recognizing their potential. What could be the next great blockchain application? And will it replace what we know today as “the internet”?
VR in Service Marketing
This disconnect of creating an emotional experience with B2B solutions and services can be bridged, in part, by creating virtual and augmented reality experiences that bring the customer or consumer a deeper, more personal connection with your business.
Video is an Ugly Word
There is a staggering amount of video content already at the tips of our fingers. Websites and services such as Netflix, HBO, Hulu, YouTube, Vimeo, Facebook, Twitter, and many others are all desperate to get you to click on that little play button and start watching endlessly.
Three RWD Technologies That have Created Their Own Categories
Over the past few years, responsive web design (RWD) has been a major driving force of web design and technologies. Web design has changed, not just in terms of aesthetics, but also in terms of how information is prioritized and organized.