Marketing and Advertising Agency

We are market inventors, taking our clients beyond shiny identities and clever campaigns to aim for the impossible. We lead with insight. With purpose. With merit.

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Adam Vasquez

What is Market Invention?

It's the new era of marketing.

Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.

Merit
The Amazon Effect

Companies will sink or swim based on their ability to continue to move further away from the competition, most often by creating new market categories or exploiting whitespace in the industry.

To date, Amazon has been a leader in this strategy, creating new demand and revolutionizing the way the retail industry works, effectively destroying the brick-and-mortar paradigm. What they have done is not a paradigm shift, but a paradigm decimation.

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Trevor Stauffer

How Dollar Shave Club Changed Shaving

Dollar Shave Club started selling disposable razor subscriptions in 2012. In a few years’ time, it had catapulted into the realm of the unicorns.

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David Kimmick
A New Kind of Business Card

With the launch of Merit, we wanted to rethink how we use business cards, and create something in a category of its own.

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Merit

The Process Behind Disruption

Disruption might be the biggest business bandwagon of all time. But ask most people what their idea of disruption is, and they’ll stare at you with a blank look or start rattling off a set of disjointed ideas.

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Merit
In Every Market, Millennials Matter

If you really want to own a category, don’t forget millennials. According to Accenture, there are roughly 80 million millennials in the US alone, and each year they spend roughly $600 billion on shopping expenses.

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Why Turnaround Specialists Need Market Invention

Turnaround specialists can be called in at all stages of failure, from decreasing working capital to impending bankruptcy. While the work of a turnaround specialist in these situations is irreplaceable, it can be effectively supplemented by incorporating Merit’s Market Invention strategy. This unique partnership turns a rather dire situation into a net positive by implementing change and inventing a new opportunity for a business to not only survive, but to thrive.

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MERIT MARKETING
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2201 N Front Street, Harrisburg, PA 17110
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917 SW Oak Street #303, Portland, OR 97205