Adam Vasquez

President & CEO

Adam believes that marketing is broken. Marketing has been focused on tactics and has to evolve from “marcom” to “market invention.”

Adam is the President and CEO of Merit, the global leader in market invention.

Adam is known for his ability to create markets for clients. His efforts have not only achieved many accolades, but have also served as an engine for sustained growth, profitability, and mission success for a number of small, medium, and large companies.

He manages more than $150 billion in brand assets for a number of Merit clients, including New Holland, Peeps, Cardone Industries, TE Connectivity, Auntie Anne’s, and AMTRAK. Adam is a sought-after public speaker on various business, leadership, and motivational topics.

What's Adam’s favorite part of working at Merit?

Every day, I am grateful to participate in a process that blends research and strategy with creative and technology. It’s incredible to watch invention happen on a daily basis. It’s even more incredible to see a team (client + Merit) come together to create what’s next for an industry.

What's Adam's favorite Merit value?

Fail every day

How does Adam define success?

Success is the relentless pursuit of your life purpose.

Adam's life motto

What comes up, doesn’t have to come down. If you put enough velocity behind anything, you’ll break through earth’s gravity and reach the stars.

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There is a direct correlation between a person being a great colleague and how he or she parks their car. In fact, it’s become part of my interview process. You can learn a lot about a person’s character just by observing this simple, everyday maneuver. Here are a few of the characteristics that have been revealed to me through this exercise.

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Adam Vasquez

What is Market Invention?

It's the new era of marketing.

Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.

Adam Vasquez
Authenticity is Critical to M&A Success

Integrating teams isn’t easy. In fact, 70–90% of all mergers and acquisitions fail. But practicing empathy and authenticity can ease the transition for new employees – and turn an uncertain future into a harmonious one.

WATCH IT
Adam Vasquez

Sacunas is now Merit

It’s official: Sacunas is now Merit.

READ IT
Merit
House of Ideas: Life at the Mansion

If you haven’t been to Harrisburg, PA, you should come. This town has a vibe unlike any other. We’d describe it as a passion for greatness driven by an aversion to ego. It’s pretty wonderful, actually.

READ IT
Merit

Next generation business buyers

Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers. This report shares the results of our 2015 study of 2,000 millennial B2B buyers - learn what drives their B2B path to purchase behaviors.

READ IT
Adam Vasquez

What Parking Says About Your Character

There is a direct correlation between a person being a great colleague and how he or she parks their car. In fact, it’s become part of my interview process. You can learn a lot about a person’s character just by observing this simple, everyday maneuver. Here are a few of the characteristics that have been revealed to me through this exercise.