Erin Zakin

Senior PR Associate

Erin's passion lies in helping brands find their voice.

She focuses on advocating for brands, developing public relations strategies, and elevating the brand experience for audiences.

Erin specializes in media relations, public experience practices, and brand strategy. She’s worked with some of the top brands, helping them connect their thought leaders with industry influencers.

Flexible and agile, Erin has proven to be a "Jill of all trades" – a Shapeshifter, adeptly moving from project to project and client to client.

What's Erin’s favorite part of working at Merit?

It's never a boring day at Merit. The people she works with are a huge inspiration, and she loves how easily everyone can build off each other.

What's Erin’s favorite Merit value?

Be passionate

Erin believes passion is a great reminder that you should be doing what you love every single day. If you don't have passion for what you're doing, it will never be your best work.

How does Erin define success?

Erin believes success stems from within yourself. It's about your ability to overcome the challenges you set for yourself and having pride in the work you've accomplished.

Erin’s life motto

“A smooth sea never made a skilled sailor." According to Erin, everyone experiences hardships in life, but the ability to work through them is what makes people stronger. Without challenges in life, people can never reach their full potential.

  Book Speaking Engagement

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Ever since the YouTube Gaming launch, Twitch and YouTube have been head-to-head for viewers and subscribers with near-identical video services.

It didn’t take long for YouTube Gaming to dominate the market, as a result of their name, status, and an already extensive gaming video library that moved seamlessly into the new service.

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Erin Zakin

Four Tips to Keep Your Company’s Social Content Original & Engaging

The key to successful social media is original content.

Erin Zakin
Personalized Experiences, Customer Journey Mapping, and AI Are On The Rise

The best marketers are the ones that can work closely with sales and customer service teams. Teams that collaborate have a better understanding of how marketing impacts them directly, and can relate this information between teams. As a result, teams feel empowered and believe they’re working toward the same goal, creating a happier organizational atmosphere.

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Erin Zakin

YouTube Gaming vs. Twitch: How Two Social Gaming Channels Work Toward the Same Goal

Ever since the YouTube Gaming launch, Twitch and YouTube have been head-to-head for viewers and subscribers with near-identical video services.

It didn’t take long for YouTube Gaming to dominate the market, as a result of their name, status, and an already extensive gaming video library that moved seamlessly into the new service.

READ IT