Kara Zinsmeister

Senior Researcher

After more than ten years spent conducting research across multiple industries and customer bases, Kara’s wide-ranging experience informs her ability to design and support data-driven decision making.

Kara loves delving into mountains of raw data to find those few golden threads, the signals in the noise, that translate into strategic confidence and client success.

Her background spans from tracking brand awareness to optimizing retail store layout (and all the statistical goodness in between). Throughout her career, Kara has always loved translating big, technical research projects into a final “ah hah!” moment that helps to solve a client problem.

What is Kara’s favorite part of working at Merit?

The people. Both colleagues and clients have been a lot of fun to work with and learn from. It's great to work somewhere where you can do great work and learn something new every day.

Kara’s favorite Merit value:

Fail every day

How does Kara define success?

Success is a journey, not a destination. Learn, grow, keep moving forward, and you're already successful.

Kara’s life motto:

Sometimes you win, sometimes you lose, sometimes it rains.