Kasey Anderson

Senior Media Strategist & Planner

If there’s one thing Kasey has learned after a decade in the business, it’s to ignore her instincts.

Because a great media plan isn’t impelled by intuition: it’s driven by data. And great creative, of course.

With the precision targeting available, Kasey knows it’s important than ever to understand her audience and their buying journey. From gathering insights to negotiating with media reps, Kasey’s role is all about marketing with impact and efficiency. After hours (and before), Kasey unwinds by teaching barre and spin classes and spending time with her family.

What is Kasey’s favorite part of working at Merit?

To be surrounded by a team that works hard but can play hard at the same time. The culture allows for great collaboration and creative strategies that translate into unique client work.

Kasey’s favorite Merit value

Stay balanced

How does Kasey define success?

Never stop learning every day.

Kasey’s life motto

What you do matters, but why you do it matters so much more.