Kim Riley

Managing Director, East

Kim navigates market challenges for Merit clients with a keen eye for opportunity and insight. She's a communicator, a strategist, a realist. In her work, she strives for cohesion and creativity above all else.

Kim oversees strategy and employee experience of Merit’s East coast operation.

She works alongside Merit clients to build award-winning insight, creative, and technical inventions.

In the office, it’s a top priority for Kim to invest in talented, driven people. She empowers teams to live Merit’s core values: No Assholes, Show Love, Expect the Best, Be Passionate, Stay Balanced, and Fail Every Day. 

Outside of the office, Kim is a mom to two boys, and spends her weekends running, traveling, and eating donuts from the Broad Street Market.

What’s Kim’s favorite part about working at Merit?

Kim loves working at Merit for the opportunities to explore the road less traveled. She’s driven by the complexities of navigating her way through market invention.

What’s Kim’s favorite Merit value?

Show love

Kim believes compassion and praise are essential to building a team that cares deeply about their work.

How does Kim define success?

Success is an outcome that requires complete ownership of an idea. And that means creating it, nurturing it, and seeing it through. Kim believes in the profound power of owning your ideas when defining success.

Kim's Life Motto

Be nice. Have fun. Don't freak out.

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Our very own Managing Director Kim Riley provides some insights to the Central Penn Business Journal about the Super Bowl this year.

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Kim Riley

Why Great Ideas Fail in Execution

You just received an insight from your marketing agency. A campaign concept, a findings report, a brand strategy. It's shiny. It's new. And it’s full of inquisitive grandeur about your brand.

House of Ideas: Life at the Mansion

If you haven’t been to Harrisburg, PA, you should come. This town has a vibe unlike any other. We’d describe it as a passion for greatness driven by an aversion to ego. It’s pretty wonderful, actually.

Kim Riley

Everything in Business I Learned from Waitressing

At 16, I was serving breakfast to truck drivers and families on their way to Hersheypark. I worked at the Perkins near my parent’s house, and it was the defining moment of my adolescence.

Kim Riley
Invention by Reinvention

Successful market inventors, no matter the industry, eliminate barriers to creativity by leading with yes: challenging the norm and rethinking the processes that stand in the way of new ideas.

Kim Riley

Early leaks & social media have changed Super Bowl advertising

Our very own Managing Director Kim Riley provides some insights to the Central Penn Business Journal about the Super Bowl this year.