We got locals back on board with public transport.

Like many other public transportation companies, Lebanon Transit (LT) was struggling to find effective ways to grow and nurture its ridership. Recognizing the opportunity to create better connections with the community, Merit helped LT redefine the way LT talked about public transportation, starting with the real people that rely on it every day.

Market Reality

The overwhelming perception of public transportation is that people only use it out of necessity. Merit saw an opportunity to change this perception and find a better way for LT to connect with its current – and potential – riders.

Market Opportunity

Within the ecosystem of LT riders, stories exist that transcend the trip itself. Merit helped LT communicate those stories, connecting them with LT’s audience on a more meaningful level.

Invention Strategy

By leading with real stories, we heard the real reasons why people use LT: to save money, connect with the community, and reclaim some free time. These reasons to ride resonated with LT’s audiences, including riders, drivers and community partners. LT redefined the public transportation experience, and carved out a unique space to own in a cookie-cutter market.

THE EXPERIENCE

Creative

A Community Connected by Stories

The My Ride campaign used real photography, content and rider experiences to explain the benefits of using LT’s services and shift the perception of public transportation.

Technology

Taking the Digital Route

A critical component of public transportation is reliability. Merit worked with LT to design a website that allows users to access real-time status and important updates affecting the community.

Communications

Real Riders, Real Stories

Merit created content targeting the communities that LT serves, along with branded imagery and custom graphics to drive user engagement. Merit also produced a series of videos that went along for the ride with actual LT customers.

1 / 3

X
GET IN TOUCH

RELATED
INSIGHTS

Adam Vasquez

What is Market Invention?

It's the new era of marketing.
Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.

Alex Rhodes
Chief Marketer Names Merit Marketing a Top 2021 Agency

While hope catches up with reality, some of us have adapted and made the best out of the networking that has been available. From someone who has experienced nearly every attempt at online handshaking and congregation, here are the five things I look for before allocating time to an event.

READ IT
Thomas Williams

Pandemic networking: Be stingy with your time

While hope catches up with reality, some of us have adapted and made the best out of the networking that has been available. From someone who has experienced nearly every attempt at online handshaking and congregation, here are the five things I look for before allocating time to an event.

READ IT
Denise Kohnke

COVID-19 CEO Survey

Back when COVID-19 was in its diabolical toddlerhood, circa May 2020, Merit asked CEOs from a diverse pool of sectors about their perceptions of COVID-19, and how they were tangibly handling its impact. These were not P&G, Google, General Motors CEOs, but CEOs of arguably the most important strata in the U.S. economy: small to medium-sized.

Denise Kohnke
CEO Influenza?

If our CEO survey is any indication, the “can-do” spirit is still alive and well. As cultural Venn diagrams representing now and the near future collide – COVID, FLU, ELECTION, BLM – resiliency seems to be many CEO’s medicine du jour.

READ IT
Adam Vasquez

The Confidence Market

Thanks to COVID-19, we're all relearning how to do the things we were once experts at. We’re relearning our relationships and how we interact. We’re relearning how to be a customer, teacher, CEO, marketer, sales executive, investor, ect. And with everything happening so fast, the relearning curve is extra steep.

READ IT
Denise Kohnke
COGNITIVELY COVID: The CEO Guide to Fear

What might be the hardest part of being a leader? The expectation of fearlessness, as in the whole “fearless leader” facade. Crushing, isn’t it?

READ IT
Harrisburg Office
121 Locust Street, Harrisburg, PA 17101
Portland Office
917 SW Oak Street #420, Portland, OR 97205
Washington D.C. Office
2214 Rock Hill Road, Herndon, VA 20170