Redefining Your Ride
Like many other public transportation companies, Lebanon Transit (LT) was struggling to find effective ways to grow and nurture its ridership. Recognizing the opportunity to create better connections with the community, Merit helped LT redefine the way LT talked about public transportation, starting with the real people that rely on it every day.
The overwhelming perception of public transportation is that people only use it out of necessity. Merit saw an opportunity to change this perception and find a better way for LT to connect with its current – and potential – riders.
Within the ecosystem of LT riders, stories exist that transcend the trip itself. Merit helped LT communicate those stories, connecting them with LT’s audience on a more meaningful level.
By leading with real stories, we heard the real reasons why people use LT: to save money, connect with the community, and reclaim some free time. These reasons to ride resonated with LT’s audiences, including riders, drivers and community partners. LT redefined the public transportation experience, and carved out a unique space to own in a cookie-cutter market.
THE EXPERIENCE
RELATED
INSIGHTS
What is Market Invention?
It's the new era of marketing.
Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.
An Empire from a Waffle Iron
We take it for granted that athletic shoes aren’t just for athletics. They’re perfectly acceptable at cafes, concerts, and the runways of Milan. There’s a whole not-so-sub subculture dedicated to collecting, customizing, and reviewing fashion-forward sneakers. But it wasn’t always this way.
This week's market inventions: Healthcare, self-driving trucks, and more
Healthcare reinvention, self-driving trucks, homeless vending machines and Arizona’s first beer barley industry all made an appearance this month as examples of how to reinvent your market.
The $70 Billion Bean
A $70 billion international industry began centuries ago with some hyper goats in the desert.
Three Market Invention Trends for the Legal Industry
The traditional operation model for legal services is antiquated. Historically, the market has tolerated rampant inefficiency and low value for price. Lawyers typically don’t score high on the “benefit to society” scoreboard, either. But modern consumers want change: there is a growing demand for legal firms that engage with clients and operate with speed, accuracy, and convenience. And consumers want this efficiency at a much lower cost.
Market Invention Techniques for Realtors
Only a few years ago, many people believed that most Millennials would never be homeowners.
How Chobani Uses Market Invention To Reign Over the Greek Yogurt Industry
Chobani is the perfect example of how a market inventor can completely takeover a market in a short period of time.
SEO in 2018... Let's Talk.
If you want to win the SEO game in 2018, you better start talking.
Voice search is becoming the name of the game. Comscore predicts that by 2020, 50% of all searches will be voice. Moreover, 50% of smartphone users use voice technology on their device and 33% use it daily.
Get in the Fast Lane
There’s a saying along the lines of “speed kills.” That may apply to driving your car but not to your website. Make it fast. Really fast.