We took fan conversations from the touchscreen to the big screen.
Let’s face it: Fans love to talk about their team. But in the age of experiences, they also want to talk to their team. The Philadelphia Phillies collaborated with Merit to launch a social media experience at Citizen Bank Park that brought fans closer to the game with dynamic displays of real-time posts from the ballpark.
Market Reality
Social media has become one of the best ways for sports teams to engage with their fans, but the Phillies felt they could do more by bringing fans' social conversations into the experience of game day.
Market Opportunity
Philadelphia fans are passionate about being heard. Merit developed a custom application to harness the energy of Phillies fans on social media by displaying their conversations all around the ballpark. Using the application, fans can post social media content and almost immediately see it come alive on the display.
Invention Strategy
Merit helped the Phillies marketing department take its social media a step further by creating an immersive digital cafe in Ashburn Alley. This space allows fans to enjoy the game in a luxe lounge area, complete with phone chargers and sweeping views of the park that now includes a front row seat to the larger conversation taking place in the fan community.
We think we have the best social display in the game, and we’ve gotten a good amount of feedback to support that.”
Michael Harris, Director, Marketing and Special Projects, PHILLIES
RELATED
INSIGHTS
What is Market Invention?
It's the new era of marketing.
Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.
Chief Marketer Names Merit Marketing a Top 2021 Agency
While hope catches up with reality, some of us have adapted and made the best out of the networking that has been available. From someone who has experienced nearly every attempt at online handshaking and congregation, here are the five things I look for before allocating time to an event.
Pandemic networking: Be stingy with your time
While hope catches up with reality, some of us have adapted and made the best out of the networking that has been available. From someone who has experienced nearly every attempt at online handshaking and congregation, here are the five things I look for before allocating time to an event.
COVID-19 CEO Survey
Back when COVID-19 was in its diabolical toddlerhood, circa May 2020, Merit asked CEOs from a diverse pool of sectors about their perceptions of COVID-19, and how they were tangibly handling its impact. These were not P&G, Google, General Motors CEOs, but CEOs of arguably the most important strata in the U.S. economy: small to medium-sized.
CEO Influenza?
If our CEO survey is any indication, the “can-do” spirit is still alive and well. As cultural Venn diagrams representing now and the near future collide – COVID, FLU, ELECTION, BLM – resiliency seems to be many CEO’s medicine du jour.
The Confidence Market
Thanks to COVID-19, we're all relearning how to do the things we were once experts at. We’re relearning our relationships and how we interact. We’re relearning how to be a customer, teacher, CEO, marketer, sales executive, investor, ect. And with everything happening so fast, the relearning curve is extra steep.
COGNITIVELY COVID: The CEO Guide to Fear
What might be the hardest part of being a leader? The expectation of fearlessness, as in the whole “fearless leader” facade. Crushing, isn’t it?