Merit

Early leaks & social media have changed Super Bowl advertising


Super Bowl advertising has undergone an evolution, but is it primed for B2B? Our very own Managing Director Kim Riley provides some insights to the Central Penn Business Journal about the Super Bowl this year. B2B businesses can learn some tricks from the B2C ads that parade across the Super Bowl ad space.

Click HERE to read the full discussion about the Super Bowl and experience marketing.

About Merit

Merit is the global leader in market invention. More often than not, our work carves out an entirely new market and transforms industry through research and strategy, communications, creative, and technology. For a company to succeed in the new era of marketing, it needs Merit.

See More

RELATED
INSIGHTS

Merit

The Process Behind Disruption

Disruption might be the biggest business bandwagon of all time. But ask most people what their idea of disruption is, and they’ll stare at you with a blank look or start rattling off a set of disjointed ideas.

READ IT
Merit
Public Relations and Market Invention

“We need public relations!” We hear this command frequently from big and small organizations across the country. However, we promptly question what exactly they’re seeking. Every organization needs a smart PR strategy, but most don’t know exactly how.

READ IT
Merit

Video and Market Invention

You’ve probably heard of Market Invention, the strategic process of creating new markets through a shift in audience, category, channel, or branding. It’s the discipline behind disruption, and it rests on good communication. That’s where video comes in.

READ IT
Merit

Web Design and Market Invention

Web designers are the architects that create the visual elements of the site, the stuff the user sees. Web developers create the functionality that works in the background. When working together, the two disciplines deliver a seamless, clean experience that ignites a buyer’s interest.

Merit
Design and Market Invention

Understanding how to use—or not use—design archetypes is at the core of a well-planned Market Invention strategy. Market Invention can use a shift in brand imaging or messaging to pivot into a new market and target unreached customers.

READ IT
Merit

Managing Crisis Communication with Market Invention

Every failure represents an opportunity for improvement. Great crisis management & communication can be step one in reinventing a business or reimagining a market. They can point to an area of your game that needs improvement, force you into new positioning, or even send you back to the drawing board.

READ IT
MERIT
Harrisburg Office
2201 N Front Street, Harrisburg, PA 17110
Portland Office
917 SW Oak Street #417, Portland, OR 97205
Washington D.C. Office
2214 Rock Hill Road Herndon, VA 20170