This week's market inventions: Healthcare, self-driving trucks, and more
Healthcare reinvention, self-driving trucks, homeless vending machines and Arizona’s first beer barley industry all made an appearance this month as examples of how to reinvent your market.
Market Invention at the Super Bowl
The airtime between whistles during the Super Bowl is the most expensive of all sports games, with 30 second time slots reportedly costing brands over $5 million in 2018. But experts disagree when it comes to the efficacy of Super Bowl advertising.
House of Ideas: Life at the Mansion
If you haven’t been to Harrisburg, PA, you should come. This town has a vibe unlike any other. We’d describe it as a passion for greatness driven by an aversion to ego. It’s pretty wonderful, actually.
Everything in Business I Learned from Waitressing
At 16, I was serving breakfast to truck drivers and families on their way to Hersheypark. I worked at the Perkins near my parent’s house, and it was the defining moment of my adolescence.
Why Great Ideas Fail in Execution
You just received an insight from your marketing agency. A campaign concept, a findings report, a brand strategy. It's shiny. It's new. And it’s full of inquisitive grandeur about your brand.
Invention by Reinvention
Successful market inventors, no matter the industry, eliminate barriers to creativity by leading with yes: challenging the norm and rethinking the processes that stand in the way of new ideas.