Portland, Oregon: A Growing U.S. Market of Invention
Portland, Oregon has promptly become one of America’s most alluring and fastest-growing cities. According to the U.S. Census, the Rose City is growing at clip of 1.36 percent per year. Known for its unmatched lifestyle, food, and drink, the city is also notorious for its creative weirdness. Yes, “Keep Portland Weird” is not only a cute motto, but a way of life.
How A Corporate Crisis Leads To Market Invention
In the past year, several companies have seen their previously respected reputations, staff morale, and overall profits severely dwindle as a result of a damning crisis that hit their business. However, a crisis should be seen as a learning lesson and opportunity to change, improve and invent.
The $70 Billion Bean
A $70 billion international industry began centuries ago with some hyper goats in the desert.
Three Market Invention Trends for the Legal Industry
The traditional operation model for legal services is antiquated. Historically, the market has tolerated rampant inefficiency and low value for price. Lawyers typically don’t score high on the “benefit to society” scoreboard, either. But modern consumers want change: there is a growing demand for legal firms that engage with clients and operate with speed, accuracy, and convenience. And consumers want this efficiency at a much lower cost.
Market Invention Techniques for Realtors
Only a few years ago, many people believed that most Millennials would never be homeowners.
How Chobani Uses Market Invention To Reign Over the Greek Yogurt Industry
Chobani is the perfect example of how a market inventor can completely takeover a market in a short period of time.
SEO in 2018... Let's Talk.
If you want to win the SEO game in 2018, you better start talking.
Voice search is becoming the name of the game. Comscore predicts that by 2020, 50% of all searches will be voice. Moreover, 50% of smartphone users use voice technology on their device and 33% use it daily.
Social Media for Market Inventors
Social media has become an all-too-detailed map of human weakness. Every minute, millions of users tune in to the weirdly addictive shit-storm of political shouting, click-bait, and memes. New hashtags. New filters. Doggos. Social media has it all.