It’s the fundamental law that fuels the rise and fall of markets. In practice, Market Invention is the process of creating and maintaining market dominance by leveraging insight, strategy, experience, and expansion to pivot out of the legacy market and into a previously untapped space. For years, we’ve been hearing about the death of the […]
Creating Demand in a New Market
Native and Contextual Advertising x Market Invention
SEO/SEM and Market Invention
This Week's Market Inventions
Nikola Motors and the Future of Trucking
The Process Behind Disruption
Disruption might be the biggest business bandwagon of all time. But ask most people what their idea of disruption is, and they’ll stare at you with a blank look or start rattling off a set of disjointed ideas.
How Peloton Is Crushing an Old Industry Model
How to Not Become an Expert
Experts are impressive, but there are some trade-offs. First, there’s the obvious opportunity cost to hyper-specialization: all the other things you won’t be able to do. But there’s another, more subtle cost: you risk losing the beginner’s mind. As you restrict your inquisitive nature, your sense of wonder fades. You become uncomfortable with ambiguity. You forget how to learn in new ways about new things. You might begin to start liking the idea that you’re an expert and slowly, unconsciously start closing your mind to the opinions of non-experts. Then, to the experts who don’t agree with you. The process continues, and eventually you find yourself totally isolated, lost in your own ideas.