It’s the new era of marketing. Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value. For years, we’ve been hearing about the death of the ad industry. Whether work is done at an agency or internally, the […]
An Empire from a Waffle Iron
We take it for granted that athletic shoes aren’t just for athletics. They’re perfectly acceptable at cafes, concerts, and the runways of Milan. There’s a whole not-so-sub subculture dedicated to collecting, customizing, and reviewing fashion-forward sneakers. But it wasn’t always this way.
This week's market inventions: Healthcare, self-driving trucks, and more
Healthcare reinvention, self-driving trucks, homeless vending machines and Arizona’s first beer barley industry all made an appearance this month as examples of how to reinvent your market.
The $70 Billion Bean
A $70 billion international industry began centuries ago with some hyper goats in the desert.
Three Market Invention Trends for the Legal Industry
The traditional operation model for legal services is antiquated. Historically, the market has tolerated rampant inefficiency and low value for price. Lawyers typically don’t score high on the “benefit to society” scoreboard, either. But modern consumers want change: there is a growing demand for legal firms that engage with clients and operate with speed, accuracy, and convenience. And consumers want this efficiency at a much lower cost.
Market Invention Techniques for Realtors
Only a few years ago, many people believed that most Millennials would never be homeowners.
How Chobani Uses Market Invention To Reign Over the Greek Yogurt Industry
Chobani is the perfect example of how a market inventor can completely takeover a market in a short period of time.
SEO in 2018... Let's Talk.
If you want to win the SEO game in 2018, you better start talking.
Voice search is becoming the name of the game. Comscore predicts that by 2020, 50% of all searches will be voice. Moreover, 50% of smartphone users use voice technology on their device and 33% use it daily.
Get in the Fast Lane
There’s a saying along the lines of “speed kills.” That may apply to driving your car but not to your website. Make it fast. Really fast.
Social Media for Market Inventors
Social media has become an all-too-detailed map of human weakness. Every minute, millions of users tune in to the weirdly addictive shit-storm of political shouting, click-bait, and memes. New hashtags. New filters. Doggos. Social media has it all.
Market Invention at the Super Bowl
The airtime between whistles during the Super Bowl is the most expensive of all sports games, with 30 second time slots reportedly costing brands over $5 million in 2018. But experts disagree when it comes to the efficacy of Super Bowl advertising.
LT Public Relations is now part of Merit
We’re excited to announce that LT Public Relations (LTPR) is now part of Merit.
Casey Boggs invented LTPR to combat the problem of traditional public relations no longer being effective. It’s not just about the media—it’s about the entire influencer community.
In a world full of watered down iced coffee, be a Unicorn Frappuccino
With almost 158,000 fan posts on Instagram alone Starbucks’ limited time blended beverage released earlier this year took the internet by storm.
The Marketing and Advertising Industry is Failing Us
There’s a reason why CMOs have the shortest tenure of any C-Suite executive. The C-Suite thinks we’re superficial, nice-to-have fluff.
Fighting For Market Invention
There’s a number of reasons why we all want to see the fight between Conor McGregor and Floyd Mayweather. We want to know if a mixed martial arts (MMA) athlete will be able to knock out one of the greatest boxers in the history of the sport. Is this a historical sports event or just a publicity stunt to drive ticket sales?
House of Ideas: Life at the Mansion
If you haven’t been to Harrisburg, PA, you should come. This town has a vibe unlike any other. We’d describe it as a passion for greatness driven by an aversion to ego. It’s pretty wonderful, actually.
Authenticity is Critical to M&A Success
Integrating teams isn’t easy. In fact, 70–90% of all mergers and acquisitions fail. But practicing empathy and authenticity can ease the transition for new employees – and turn an uncertain future into a harmonious one.
The Evolution of Online Giveaway Promotions
Online giveaway promotions have come a long way since the early 2000’s.
Why Responsive Web Design Matters
Responsive design is crucial, not just because it allows anyone to view a website from anywhere, but because it sets up companies to move apart from their competitors.