Virtually every industry leader leverages the process of Market Invention—whether they know it or not. Rather than competing within a legacy market according to the traditional rules, market inventors create an alternative market and position that market as the future of an industry. This involves a mix of creativity, technology, market awareness, strategic execution, and disruption.
The Slurpee: A True Market Invention
Web Development X Market Invention
HOW RESEARCH INFORMS MARKET INVENTION
When it comes to the Market Invention process, research is a critical component. It guides the entire process and uncovers data points and trends that can direct you to opportunities for Market Invention.