It’s the new era of marketing. Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value. For years, we’ve been hearing about the death of the ad industry. Whether work is done at an agency or internally, the […]
Fighting For Market Invention
House of Ideas: Life at the Mansion
If you haven’t been to Harrisburg, PA, you should come. This town has a vibe unlike any other. We’d describe it as a passion for greatness driven by an aversion to ego. It’s pretty wonderful, actually.
Authenticity is Critical to M&A Success
Integrating teams isn’t easy. In fact, 70–90% of all mergers and acquisitions fail. But practicing empathy and authenticity can ease the transition for new employees – and turn an uncertain future into a harmonious one.
Why Responsive Web Design Matters
Responsive design is crucial, not just because it allows anyone to view a website from anywhere, but because it sets up companies to move apart from their competitors.
The Death of a Learned Routine
Oftentimes change can be refreshing. Sometimes the death of a learned routine can be the change agent for a totally new way of thinking.
Video is an Ugly Word
There is a staggering amount of video content already at the tips of our fingers. Websites and services such as Netflix, HBO, Hulu, YouTube, Vimeo, Facebook, Twitter, and many others are all desperate to get you to click on that little play button and start watching endlessly.
A New Kind of Business Card
With the launch of Merit, we wanted to rethink how we use business cards, and create something in a category of its own.
Magento 2 Debugging, Module Manipulation, Configuration and Compilation
Magento is an open source enterprise-ready ecommerce platform that has been widely adopted as an easily deployable, highly configurable code base
Merit Values in Action
One of my favorite things about working at Merit is the passion: the emotion, the enthusiasm, the motivation. We all have different things we are passionate about, professionally and personally.
4 Tips for Productivity
There’s nothing worse than seeing the clock hit 5:00 PM and thinking to yourself “what did I do all day?” Here are a few tips for being productive and staying focused throughout the day.
Hot or Not? The Future of Bots for Brands
The quick rise in popularity and availability of AI for business and consumer use has ushered in a new level of technology that promises to significantly impact human-computer interaction with the potential to revolutionize the customer experience in almost every market.
How Nike Uses Experience Marketing to Generate Brand Awareness
Nike’s most recent project is not only memorable, it’s impossible to miss. Nike understands that its brand is much more than just a clothing line, it is an experience.