What is Market Invention?by Adam Vasquez
It’s the new era of marketing. Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value. For years, we’ve been hearing about the death of the ad industry. Whether work is done at an agency or internally, the […]
House of Ideas: Life at the Mansion
If you haven’t been to Harrisburg, PA, you should come. This town has a vibe unlike any other. We’d describe it as a passion for greatness driven by an aversion to ego. It’s pretty wonderful, actually.
Authenticity is Critical to M&A Success
Integrating teams isn’t easy. In fact, 70–90% of all mergers and acquisitions fail. But practicing empathy and authenticity can ease the transition for new employees – and turn an uncertain future into a harmonious one.
The Evolution of Online Giveaway Promotions
Online giveaway promotions have come a long way since the early 2000’s.
Why Responsive Web Design Matters
Responsive design is crucial, not just because it allows anyone to view a website from anywhere, but because it sets up companies to move apart from their competitors.
Next generation business buyers
Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers. This report shares the results of our 2015 study of 2,000 millennial B2B buyers - learn what drives their B2B path to purchase behaviors.
Show Love by Giving Back
At Merit, one of our values is to “show love”. I’d heard that before but I had never truly seen that put into action.
Video is an Ugly Word
There is a staggering amount of video content already at the tips of our fingers. Websites and services such as Netflix, HBO, Hulu, YouTube, Vimeo, Facebook, Twitter, and many others are all desperate to get you to click on that little play button and start watching endlessly.
Magento 2 Debugging, Module Manipulation, Configuration and Compilation
Magento is an open source enterprise-ready ecommerce platform that has been widely adopted as an easily deployable, highly configurable code base
It’s 2017 and the idea of manners is going to hell in a handbasket. Good manners equals good business. If you can’t treat others with the respect and courtesy they deserve, what does this say about you?
Merit Values in Action
One of my favorite things about working at Merit is the passion: the emotion, the enthusiasm, the motivation. We all have different things we are passionate about, professionally and personally.
Hot or Not? The Future of Bots for Brands
The quick rise in popularity and availability of AI for business and consumer use has ushered in a new level of technology that promises to significantly impact human-computer interaction with the potential to revolutionize the customer experience in almost every market.
How Nike Uses Experience Marketing to Generate Brand Awareness
Nike’s most recent project is not only memorable, it’s impossible to miss. Nike understands that its brand is much more than just a clothing line, it is an experience.
Experience is Everything - The Baywatch Marathon
Experience advertising means providing an experience that generates content for consumers to authentically share with others.
What Parking Says About Your Character
There is a direct correlation between a person being a great colleague and how he or she parks their car. In fact, it’s become part of my interview process. You can learn a lot about a person’s character just by observing this simple, everyday maneuver. Here are a few of the characteristics that have been revealed to me through this exercise.