Adam Vasquez

Authenticity is Critical to M&A Success

Integrating teams isn’t easy. In fact, 70–90% of all mergers and acquisitions fail. But practicing empathy and authenticity can ease the transition for new employees – and turn an uncertain future into a harmonious one.

When we brought on Pipeline Interactive to expand our technology capabilities, we put ourselves in their shoes. What would they want to know about our values, our work, and what we believe in? We created a welcome video as the kickoff to a communications plan that embodied who we are – and what we stand for.

Here’s what else we kept in mind when integrating our teams and leading the process with an authentic voice.

Have a clear vision.
You’d be surprised how many mergers are completed without a real understanding of how they move the newly-combined team forward. There needs to be a clear, believable vision that everyone understands. How does this move get you closer to accomplishing your strategy?

Go beyond checking boxes.
I’ve seen companies and consulting firms create massive communications matrices and track every little email, 1:1, and offer letter. Tracking is important, but it causes executive teams to focus on getting activities done instead of ensuring the activities are executed well. The executive team should meet with new team members at every level to ensure everyone is engaged.

Avoid 30,000-foot conversations.
After leaders communicate and managers discuss the plan, follow up with middle and lower management to ensure they have discussed the details with their team members. Remember, every team member just wants to know what this means for them on an individual basis.

Make your dialogue real, not robotic.
Skip the canned script, and don’t forget that we’re all human – and all want clear, authentic communication. Practice empathy, and understand you may have just thrown someone’s world upside-down.


Trevor Stauffer
How Dollar Shave Club Changed Shaving

Dollar Shave Club started selling disposable razor subscriptions in 2012. In a few years’ time, it had catapulted into the realm of the unicorns.


The Process Behind Disruption

Disruption might be the biggest business bandwagon of all time. But ask most people what their idea of disruption is, and they’ll stare at you with a blank look or start rattling off a set of disjointed ideas.


Why Turnaround Specialists Need Market Invention

Turnaround specialists can be called in at all stages of failure, from decreasing working capital to impending bankruptcy. While the work of a turnaround specialist in these situations is irreplaceable, it can be effectively supplemented by incorporating Merit’s Market Invention strategy. This unique partnership turns a rather dire situation into a net positive by implementing change and inventing a new opportunity for a business to not only survive, but to thrive.

Public Relations and Market Invention

“We need public relations!” We hear this command frequently from big and small organizations across the country. However, we promptly question what exactly they’re seeking. Every organization needs a smart PR strategy, but most don’t know exactly how.


Web Design and Market Invention

Web designers are the architects that create the visual elements of the site, the stuff the user sees. Web developers create the functionality that works in the background. When working together, the two disciplines deliver a seamless, clean experience that ignites a buyer’s interest.

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