Adam Vasquez

Authenticity is Critical to M&A Success

Integrating teams isn’t easy. In fact, 70–90% of all mergers and acquisitions fail. But practicing empathy and authenticity can ease the transition for new employees – and turn an uncertain future into a harmonious one.

When we brought on Pipeline Interactive to expand our technology capabilities, we put ourselves in their shoes. What would they want to know about our values, our work, and what we believe in? We created a welcome video as the kickoff to a communications plan that embodied who we are – and what we stand for.

Here’s what else we kept in mind when integrating our teams, and leading the process with an authentic voice.

Have a clear vision.
You’d be surprised how many mergers are completed without a real understanding of how they move the newly-combined team forward. There needs to be a clear, believable vision that everyone understands. How does this move get you closer to accomplishing your strategy?

Go beyond checking boxes.
I’ve seen companies and consulting firms create massive communications matrices and track every little email, 1:1, and offer letter. Tracking is important, but it causes executive teams to focus on getting activities done instead of ensuring the activities are executed well. The executive team should meet with new team members at every level to ensure everyone is engaged.

Avoid 30,000-foot conversations.
After leaders communicate and managers discuss the plan, follow up with middle and lower management to ensure they have discussed the details with their team members. Remember, every team member just wants to know what this means for them on an individual basis.

Make your dialogue real, not robotic.
Skip the canned script and don’t forget that we’re all human – and all want clear, authentic communication. Practice empathy, and understand you may have just thrown someone’s world upside down.

About Adam Vasquez

Adam is the President and CEO of Merit, the global leader in market invention. He is known for his ability to create markets for clients. His efforts have not only achieved many accolades, but have also served as an engine for sustained growth, profitability, and mission success for a number of small, medium and large companies.

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Casey Boggs

Portland, Oregon: A Growing U.S. Market of Invention

Portland, Oregon has promptly become one of America’s most alluring and fastest-growing cities. According to the U.S. Census, the Rose City is growing at clip of 1.36 percent per year. Known for its unmatched lifestyle, food, and drink, the city is also notorious for its creative weirdness. Yes, “Keep Portland Weird” is not only a cute motto, but a way of life.

Casey Boggs
How A Corporate Crisis Leads To Market Invention

In the past year, several companies have seen their previously respected reputations, staff morale, and overall profits severely dwindle as a result of a damning crisis that hit their business. However, a crisis should be seen as a learning lesson and opportunity to change, improve and invent.


The $70 Billion Bean

A $70 billion international industry began centuries ago with some hyper goats in the desert.

Three Market Invention Trends for the Legal Industry

The traditional operation model for legal services is antiquated. Historically, the market has tolerated rampant inefficiency and low value for price. Lawyers typically don’t score high on the “benefit to society” scoreboard, either. But modern consumers want change: there is a growing demand for legal firms that engage with clients and operate with speed, accuracy, and convenience. And consumers want this efficiency at a much lower cost.


Market Invention Techniques for Realtors

Only a few years ago, many people believed that most Millennials would never be homeowners.


Social Media for Market Inventors

Social media has become an all-too-detailed map of human weakness. Every minute, millions of users tune in to the weirdly addictive shit-storm of political shouting, click-bait, and memes. New hashtags. New filters. Doggos. Social media has it all.

Market Invention at the Super Bowl

The airtime between whistles during the Super Bowl is the most expensive of all sports games, with 30 second time slots reportedly costing brands over $5 million in 2018. But experts disagree when it comes to the efficacy of Super Bowl advertising.

Adam Vasquez

LT Public Relations is now part of Merit

We’re excited to announce that LT Public Relations (LTPR) is now part of Merit.

Casey Boggs invented LTPR to combat the problem of traditional public relations no longer being effective. It’s not just about the media—it’s about the entire influencer community.

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