REIMAGINING
CHALLENGER
MARKETING
There are lots of kinds of agencies that provide marketing services: brand strategy, market analytics, content and creative development, omni-channel integration, lead generation. Merit is a Market Invention agency, in that our approach uses all of the above focused on a single objective: Category leadership for our clients, regardless of what sector size they are now. Audacious, isn't it? It's what we live for.
We create exponential business growth. Yes, we can efficiently handle your traditional marketing and advertising, but while we do, we concurrently plan and prepare for your breakout. How is that done without paying too much for agency fees? We take away the fluff, the inessential, the posturing, the politics, the layers, and assign people who are more concerned with your category leadership than their own time sheets.
WE BOIL THE BLUE OCEAN
How do you know if Merit will be a good fit? Well, if you've ever wondered if you should be doing more for your business, we'd love to talk.
If you've ever experienced, first hand, how people with energy and commitment problem solve and take action, we'd love to talk. If you are a CEO and are looking for a partner who "gets you," we'd love to talk. Likewise if you're a CMO, Director of Marketing or are in any way responsible for choosing an agency partner, and are asking yourself "How will this choice advance my personal career?" then - you guessed it - pick up the phone.
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1 Market Opportunity
Market invention is a paradigm shift that rejects industry standards in favor of a bold, new vision. It begins with research to gain original insight.
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2 Invention Strategy
Invention strategy ensures your position is targeted and differentiated. How will you clearly stand apart? Who is your buyer, and how will you create an experience tailored to their wants and needs? These are among the many questions invention strategies answer.
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3 Make the Market
We’ve recognized an opportunity and articulated a strategy to act on it. Now it’s time to communicate what we’ve found, and offer buyers an irresistible alternative.
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4 Iterate and Expand
Competition is coming, and it takes strategy, hard work, and imagination to stay on top. Diversify your channels. Listen to feedback. No - really listen. Make those minor tweaks. Or that major shift. We do whatever it takes to help our clients iterate and expand on their strategy to maintain ownership of the market.
BE AWARE
Regarding Market Invention, we get a lot of questions that cluster around, "So, what does it look like?" Be aware that Market Invention, in the beginning, just feels like smart, holistic marketing. Until a moment of revelation happens that tells us all that the longer-term sector play is beginning to codify. It's at that moment we redirect ongoing strategy and begin behaving like the leaders we've become, because acceleration is imminent.
Merit works as any brand development agency may work, incremental to your in-house team, or executing some or all of your omni-channel creative expressions. The difference is that we are business strategists first, and anything we do has strategic intent. And any creative expression we suggest is built for purposeful persuasion. Or, we don't recommend doing it.
INDUSTRIES
AEROSPACE AND DEFENSE
AUTOMOTIVE
BANKING + FINANCE
CONSUMER ELECTRONICS
CONSUMER PACKAGED GOODS
EDUCATION
ENERGY
ENVIRONMENTAL HEALTH +
SAFETY MANAGEMENT
FOOD AND BEVERAGE
HEALTHCARE
LUXURY GOODS
MANUFACTURING + AUTOMATION
TRAVEL + TOURISM
RETAIL + MERCHANDISING
TECHNOLOGY
NON-PROFITS + COMMUNITY FOUNDATIONS
SERVICES WE PROVIDE
CREATIVE
WEBSITE + APPS
CLIENT EXPERIENCE
RESEARCH + STRATEGY
ACTIVATION
MEDIA
MARKET INVENTION
OUR CEO WROTE A BOOK.
We know, we know. So have most marketing CEOs. Except this isn't more about how to do marketing.