Three Market Invention Trends for the Legal Industry
The traditional operation model for legal services is antiquated. Historically, the market has tolerated rampant inefficiency and low value for price. Lawyers typically don’t score high on the “benefit to society” scoreboard, either. But modern consumers want change: there is a growing demand for legal firms that engage with clients and operate with speed, accuracy, and convenience. And consumers want this efficiency at a much lower cost.
Social Media for Market Inventors
Social media has become an all-too-detailed map of human weakness. Every minute, millions of users tune in to the weirdly addictive shit-storm of political shouting, click-bait, and memes. New hashtags. New filters. Doggos. Social media has it all.
Market Invention at the Super Bowl
The airtime between whistles during the Super Bowl is the most expensive of all sports games, with 30 second time slots reportedly costing brands over $5 million in 2018. But experts disagree when it comes to the efficacy of Super Bowl advertising.
The Marketing and Advertising Industry is Failing Us
There’s a reason why CMOs have the shortest tenure of any C-Suite executive. The C-Suite thinks we’re superficial, nice-to-have fluff.
Fighting For Market Invention
There’s a number of reasons why we all want to see the fight between Conor McGregor and Floyd Mayweather. We want to know if a mixed martial arts (MMA) athlete will be able to knock out one of the greatest boxers in the history of the sport. Is this a historical sports event or just a publicity stunt to drive ticket sales?
What is Market Invention?
It's the new era of marketing.
Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.