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Adam Vasquez

What is Market Invention?

It's the new era of marketing.

Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.

Merit
HOW RESEARCH INFORMS MARKET INVENTION

When it comes to the Market Invention process, research is a critical component. It guides the entire process and uncovers data points and trends that can direct you to opportunities for Market Invention.

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MERIT
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