Millennials make 73% of purchasing decisions
Did you know that 73 percent of millennials are involved in B2B purchasing decisions? Neither did many others. At least until our Millennial B2B Buyers report was released. Millennials have become the largest generation in the labor force, and they now hold influence and power in the decision-making process and buying process within their B2B companies.
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INSIGHTS
Market Invention at the Super Bowl
The airtime between whistles during the Super Bowl is the most expensive of all sports games, with 30 second time slots reportedly costing brands over $5 million in 2018. But experts disagree when it comes to the efficacy of Super Bowl advertising.
House of Ideas: Life at the Mansion
If you haven’t been to Harrisburg, PA, you should come. This town has a vibe unlike any other. We’d describe it as a passion for greatness driven by an aversion to ego. It’s pretty wonderful, actually.
Early leaks & social media have changed Super Bowl advertising
Our very own Managing Director Kim Riley provides some insights to the Central Penn Business Journal about the Super Bowl this year.
Reaching the Next Generation with Social Media
Heather Wadlinger, Ph.D. findings reported that millennials use digital channels and a whole lot of social media to inform their decisions.
Creating a plan for business social media
Learn how marketers can start the social conversation with millennials, from finding the right content to choosing the correct technology that will make your message resonate.
Google, GE Lead List of Top 100 Innovative Brands
Our research team came up with the first formula to measure brand value beyond financial performance alone. We looked at brand innovation and found the companies who make bold decisions, challenge the status quo and act as true pioneers for their industry.