Millennials make 73% of purchasing decisions

Did you know that 73 percent of millennials are involved in B2B purchasing decisions? Neither did many others. At least until our Millennial B2B Buyers report was released. Millennials have become the largest generation in the labor force, and they now hold influence and power in the decision-making process and buying process within their B2B companies.

Our researchers uncovered many surprising facts about millennial buying habits that The Drum covered here.

About Merit

Merit is the global leader in market invention. More often than not, our work carves out an entirely new market and transforms industry through research and strategy, communications, creative, and technology. For a company to succeed in the new era of marketing, it needs Merit.

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Trevor Stauffer
Market Invention at the Super Bowl

The airtime between whistles during the Super Bowl is the most expensive of all sports games, with 30 second time slots reportedly costing brands over $5 million in 2018. But experts disagree when it comes to the efficacy of Super Bowl advertising.

Adam Vasquez

Sacunas is now Merit

It’s official: Sacunas is now Merit.

House of Ideas: Life at the Mansion

If you haven’t been to Harrisburg, PA, you should come. This town has a vibe unlike any other. We’d describe it as a passion for greatness driven by an aversion to ego. It’s pretty wonderful, actually.


Early leaks & social media have changed Super Bowl advertising

Our very own Managing Director Kim Riley provides some insights to the Central Penn Business Journal about the Super Bowl this year.


Reaching the Next Generation with Social Media

Heather Wadlinger, Ph.D. findings reported that millennials use digital channels and a whole lot of social media to inform their decisions.

Creating a plan for business social media

Learn how marketers can start the social conversation with millennials, from finding the right content to choosing the correct technology that will make your message resonate.


Google, GE Lead List of Top 100 Innovative Brands

Our research team came up with the first formula to measure brand value beyond financial performance alone. We looked at brand innovation and found the companies who make bold decisions, challenge the status quo and act as true pioneers for their industry.

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