Merit

Next generation business buyers


Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers. This report shares the results of our 2015 study of 2,000 millennial B2B buyers – learn what drives their B2B path to purchase behaviors. From Facebook to Glassdoor, we discuss the channels and content types that matter to millennials, how this group is digital by default, socially savvy, and engaged with cause marketing. As this data impacts the evolution of B2B, we give insights on transforming your business to attract and retain millennial buyers.

Click HERE for the full report.

About Merit

Merit is the global leader in market invention. More often than not, our work carves out an entirely new market and transforms industry through research and strategy, communications, creative, and technology. For a company to succeed in the new era of marketing, it needs Merit.

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INSIGHTS

Casey Boggs

Portland, Oregon: A Growing U.S. Market of Invention

Portland, Oregon has promptly become one of America’s most alluring and fastest-growing cities. According to the U.S. Census, the Rose City is growing at clip of 1.36 percent per year. Known for its unmatched lifestyle, food, and drink, the city is also notorious for its creative weirdness. Yes, “Keep Portland Weird” is not only a cute motto, but a way of life.

Casey Boggs
How A Corporate Crisis Leads To Market Invention

In the past year, several companies have seen their previously respected reputations, staff morale, and overall profits severely dwindle as a result of a damning crisis that hit their business. However, a crisis should be seen as a learning lesson and opportunity to change, improve and invent.

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Merit

The $70 Billion Bean

A $70 billion international industry began centuries ago with some hyper goats in the desert.

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Merit
Three Market Invention Trends for the Legal Industry

The traditional operation model for legal services is antiquated. Historically, the market has tolerated rampant inefficiency and low value for price. Lawyers typically don’t score high on the “benefit to society” scoreboard, either. But modern consumers want change: there is a growing demand for legal firms that engage with clients and operate with speed, accuracy, and convenience. And consumers want this efficiency at a much lower cost.

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Merit

Market Invention Techniques for Realtors

Only a few years ago, many people believed that most Millennials would never be homeowners.

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Merit

Market Invention at the Super Bowl

The airtime between whistles during the Super Bowl is the most expensive of all sports games, with 30 second time slots reportedly costing brands over $5 million in 2018. But experts disagree when it comes to the efficacy of Super Bowl advertising.

Adam Vasquez
LT Public Relations is now part of Merit

We’re excited to announce that LT Public Relations (LTPR) is now part of Merit.

Casey Boggs invented LTPR to combat the problem of traditional public relations no longer being effective. It’s not just about the media—it’s about the entire influencer community.

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Adam Vasquez

The Marketing and Advertising Industry is Failing Us

There’s a reason why CMOs have the shortest tenure of any C-Suite executive. The C-Suite thinks we’re superficial, nice-to-have fluff.

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MERIT MARKETING
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