Next generation business buyers
Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers. This report shares the results of our 2015 study of 2,000 millennial B2B buyers – learn what drives their B2B path to purchase behaviors. From Facebook to Glassdoor, we discuss the channels and content types that matter to millennials, how this group is digital by default, socially savvy, and engaged with cause marketing. As this data impacts the evolution of B2B, we give insights on transforming your business to attract and retain millennial buyers.
Three Market Invention Trends for the Legal Industry
The traditional operation model for legal services is antiquated. Historically, the market has tolerated rampant inefficiency and low value for price. Lawyers typically don’t score high on the “benefit to society” scoreboard, either. But modern consumers want change: there is a growing demand for legal firms that engage with clients and operate with speed, accuracy, and convenience. And consumers want this efficiency at a much lower cost.
Market Invention Techniques for Realtors
Only a few years ago, many people believed that most Millennials would never be homeowners.
Market Invention at the Super Bowl
The airtime between whistles during the Super Bowl is the most expensive of all sports games, with 30 second time slots reportedly costing brands over $5 million in 2018. But experts disagree when it comes to the efficacy of Super Bowl advertising.
LT Public Relations is now part of Merit
We’re excited to announce that LT Public Relations (LTPR) is now part of Merit.
Casey Boggs invented LTPR to combat the problem of traditional public relations no longer being effective. It’s not just about the media—it’s about the entire influencer community.
The Marketing and Advertising Industry is Failing Us
There’s a reason why CMOs have the shortest tenure of any C-Suite executive. The C-Suite thinks we’re superficial, nice-to-have fluff.
Fighting For Market Invention
There’s a number of reasons why we all want to see the fight between Conor McGregor and Floyd Mayweather. We want to know if a mixed martial arts (MMA) athlete will be able to knock out one of the greatest boxers in the history of the sport. Is this a historical sports event or just a publicity stunt to drive ticket sales?
Sacunas is now Merit
It’s official: Sacunas is now Merit.