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Adam Vasquez

What is Market Invention?

It's the new era of marketing.
Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.

Alex Rhodes
Chief Marketer Names Merit Marketing a Top 2021 Agency

While hope catches up with reality, some of us have adapted and made the best out of the networking that has been available. From someone who has experienced nearly every attempt at online handshaking and congregation, here are the five things I look for before allocating time to an event.

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Thomas Williams

Pandemic networking: Be stingy with your time

While hope catches up with reality, some of us have adapted and made the best out of the networking that has been available. From someone who has experienced nearly every attempt at online handshaking and congregation, here are the five things I look for before allocating time to an event.

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Denise Kohnke

COVID-19 CEO Survey

Back when COVID-19 was in its diabolical toddlerhood, circa May 2020, Merit asked CEOs from a diverse pool of sectors about their perceptions of COVID-19, and how they were tangibly handling its impact. These were not P&G, Google, General Motors CEOs, but CEOs of arguably the most important strata in the U.S. economy: small to medium-sized.

Denise Kohnke
CEO Influenza?

If our CEO survey is any indication, the “can-do” spirit is still alive and well. As cultural Venn diagrams representing now and the near future collide – COVID, FLU, ELECTION, BLM – resiliency seems to be many CEO’s medicine du jour.

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Adam Vasquez

The Confidence Market

Thanks to COVID-19, we're all relearning how to do the things we were once experts at. We’re relearning our relationships and how we interact. We’re relearning how to be a customer, teacher, CEO, marketer, sales executive, investor, ect. And with everything happening so fast, the relearning curve is extra steep.

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Denise Kohnke
COGNITIVELY COVID: The CEO Guide to Fear

What might be the hardest part of being a leader? The expectation of fearlessness, as in the whole “fearless leader” facade. Crushing, isn’t it?

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