Merit

Experience Design


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Adam Vasquez

What is Market Invention?

It's the new era of marketing.

Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.

Adam Vasquez
The Confidence Market

Thanks to COVID-19, we're all relearning how to do the things we were once experts at. Fast learners know that confidence makes all the difference.

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Denise Kohnke

COGNITIVELY COVID: The CEO Guide to Fear

Invention can save us all, but fear is invention’s nemesis. Fear hits you in the survival gut when you’re white-knuckling through rapidly changing, uncontrollable circumstances (like now) and you’re paralyzed by the next minute.

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Denise Kohnke
COGNITIVELY COVID: The CEO Guide to Denial

Now, in the time of COVID-19, as we all feel the need to move fast, CEOs might want to be especially mindful of biases, especially the biases that support denial and impede invention during crisis.

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Denise Kohnke

COGNITIVELY COVID: The CEO Guide to Acting Fast

You’ve likely heard the term “first movers” in the context of new sector growth. Moving first to take advantage of opportunistic pathways thanks to COVID-19 is almost a new sector unto itself.

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Adam Vasquez

The 10 Truths of the COVID-19 CEO

At this point, many of us have been on lockdown for at least eight weeks—and during that time, COVID-19 has left its mark on nearly every sector. In the midst of loosening lockdowns and tightening restrictions, dropping infection rates and second waves, CEOs must adjust to new truths in changed industries. During many conversations with my peers, a few of those truths have surfaced time and again.

MERIT
Harrisburg Office
2201 N Front Street, Harrisburg, PA 17110
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