Next generation business buyersby Merit
Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers. This report shares the results of our 2015 study of 2,000 millennial B2B buyers – learn what drives their B2B path to purchase behaviors. From Facebook to Glassdoor, we discuss the channels and content types that matter to millennials, how this group is digital by default, socially savvy, and engaged with cause marketing. As this data impacts the evolution of B2B, we give insights on transforming your business to attract and retain millennial buyers.
What is Market Invention?
It's the new era of marketing.
Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.
House of Ideas: Life at the Mansion
If you haven’t been to Harrisburg, PA, you should come. This town has a vibe unlike any other. We’d describe it as a passion for greatness driven by an aversion to ego. It’s pretty wonderful, actually.
Authenticity is Critical to M&A Success
Integrating teams isn’t easy. In fact, 70–90% of all mergers and acquisitions fail. But practicing empathy and authenticity can ease the transition for new employees – and turn an uncertain future into a harmonious one.
It’s 2017 and the idea of manners is going to hell in a handbasket. Good manners equals good business. If you can’t treat others with the respect and courtesy they deserve, what does this say about you?