MARKET INVENTION SERVICES
We aren’t a marketing company;
we’re a market invention company.
When traditional thinking and past strategies aren’t up to the task, we’re ready to come in and get the job done. We’re not the agency of record or incumbent strategy consultancy, so we aren’t weighed down by prior strategies and campaigns. And frankly, we aren’t schmoozers either. Most of us are poor golfers (if we golf at all).
Instead of pursuing marginal gains through undercutting and imitation, we guide businesses to growth by capitalizing on untapped market spaces through strategy and creativity.
Market leadership is the goal, and we help you get there.
EXPLORE OUR SERVICES
We don’t guess what your future customers want. We ask them. By collecting data directly from your current and prospective buyers, broader industry and macro trends, we uncover motivations, wants, needs, pain-points, and opportunities.
We create disruption by understanding your current industry and analyzing trends from innovators inside – and outside – it. Our team creates research that’s tailored to your company and your future market.
Our services to uncover market opportunities:
- Strategy Immersion Session
- Stakeholder Research & Mapping
- Influencer Conversation Research & Mapping
- Industry & Macro Trend Research & Mapping
- Customer Pain to Opportunity Research & Mapping
- Marketing & Advertising Audit
- Revenue Channel Audit
- Market Opportunity Analysis & Prioritization
In building an invention strategy, we not only identify new revenue opportunities we also look at ways for optimizing your current market position.
Practitioners from all teams at Merit work closely together to identify the "who" - the target audience of market invention, the "what" - the market invention, the "why" - the reason behind market invention, the "where" - the best channels of communication to ensure market invention reaches your buyer and the “how” - the way we will make the future market.
Once these are clearly established, we identify the "where" - the best channels of communication to ensure market invention reaches your buyer.
Our services for invention strategy:
- Make the Market Strategy
- Market Conceptualization
- Invention Story & Creative Expressions
- Influencer & Key Messaging Strategy
- Channel Mix Strategy
- Measurement Strategy
- Financial Models & Budgeting
Ready? It’s go time. This is where we launch your new brand, product category, solution, channel, technology, or way of thinking. This is where we turn heads, disrupt industries, and carve out an entirely new space for your business.
We know we’ve successfully made the market when we see your competitors attempt to follow in your footsteps.
Our services for making the market
- Paid, Earned, Owned & Shared Media
- Campaign Development & Management
- Lead Generation & Content Delivery
- Digital Apllication Development
- Digital Media Analysis
- Sales Enablement Tools
- Partner & Distributor Tools & Activation
Market invention isn’t something you check off a “to-do” list. It takes ongoing analysis to keep your message fresh and stay ahead of your competitors. We help modify your messaging, channel mix, channel partners, and technology based on data evaluation, market performance, and target audience perceptions.
Our services to iterate and expand
- Data Measurement Strategy
- User Experience Testing
- Bot Development
- Conversion Analysis
- Digital Media Analysis
- Trends Analysis
- Buyer Behavior Analysis
- Innovation Workshops
- Process Optimization