How Chobani Uses Market Invention To Reign Over the Greek Yogurt Industry
Chobani is the perfect example of how a market inventor can completely takeover a market in a short period of time.
SEO in 2018... Let's Talk.
If you want to win the SEO game in 2018, you better start talking.
Voice search is becoming the name of the game. Comscore predicts that by 2020, 50% of all searches will be voice. Moreover, 50% of smartphone users use voice technology on their device and 33% use it daily.
Get in the Fast Lane
There’s a saying along the lines of “speed kills.” That may apply to driving your car but not to your website. Make it fast. Really fast.
The Marketing and Advertising Industry is Failing Us
There’s a reason why CMOs have the shortest tenure of any C-Suite executive. The C-Suite thinks we’re superficial, nice-to-have fluff.
Fighting For Market Invention
There’s a number of reasons why we all want to see the fight between Conor McGregor and Floyd Mayweather. We want to know if a mixed martial arts (MMA) athlete will be able to knock out one of the greatest boxers in the history of the sport. Is this a historical sports event or just a publicity stunt to drive ticket sales?
What is Market Invention?
It's the new era of marketing.
Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.
Why Responsive Web Design Matters
Responsive design is crucial, not just because it allows anyone to view a website from anywhere, but because it sets up companies to move apart from their competitors.