Adam Vasquez


Welcome to Merit.

Thanks for taking some of your time recently to learn about market invention and what it takes to be the market leader. To help you continue that journey, it’s my pleasure to offer you a copy of Toothfish.

There has never been a better time to reinvent. In fact, for many sectors, reinvention may be the only path to economic certainty. Market Invention, the practice by which challenger brands move to leadership positions, is a way to make it happen.
Want to learn more? Reach out to me at Or, fill out this form and someone will get back to you.

Be well,

Adam Vasquez
CEO, Merit



    Alex Rhodes

    Chief Marketer Names Merit a Top Marketing Agency for 2022

    “This year’s winners are a group of thought leaders in their respective crafts and truly represent the best of the marketing industry,” says Jessica Heasley, Group Editor and Publisher at Chief Marketer. “We hope that brand marketers will consider the partners on this list for their 2022 programs. They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”

    Alex Rhodes
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    Milwaukee agency powerhouses Denise Kohnke, Susan Hoeft and Steve Drifka added to Merit's company roster with the launch of Merit Midwest.

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    Is Market Invention for every non-profit? Probably not. Market Invention thinks BIG. It is brave. It is creative. It is for organizations who are PASSIONATE about their missions and visions for a better world. 

    Alex Rhodes
    Chief Marketer Names Merit Marketing a Top 2021 Agency

    While hope catches up with reality, some of us have adapted and made the best out of the networking that has been available. From someone who has experienced nearly every attempt at online handshaking and congregation, here are the five things I look for before allocating time to an event.

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