Video is an Ugly Word

by Brandon Kreiser

Video has completely taken over our world. It’s become the most preferred form of media that people consume. It’s everywhere, just look at Merit’s homepage. According to the networking giant, Cisco: “video will be responsible for 82 percent of all consumer IP traffic in 2021.” That’s a lot of videos. It’s completely absurd. Let that sink in for a bit…82% of all internet traffic will be video. Cisco also predicts that the amount of Video on Demand [VOD] content from services such as Netflix will double by then. There is a staggering amount of video content already at the tips of our fingers. Websites and services such as Netflix, HBO, Hulu, YouTube, Vimeo, Facebook, Twitter, and many others are all desperate to get you to click on that little play button and start watching endlessly.

Video is everywhere and we’ve all become used to it as a part of our daily lives. Yet, with so much video out there very few people actually know what it is, what it’s made of, and how it gets to our screens. I’d like to use this an opportunity to explain video in simple forms that everyone can understand. There are already countless resources online that will teach you about the technical side of video, but many of them don’t break it down into layman’s terms and will probably get you confused. But before I get to explaining what video actually is, I want to explore where the word “video” came from.

To me, “video” is an ugly word. It has a harsh sound and still has the connotation of cheesy 90’s music videos and VHS tapes. The word “film” sounds way nicer and has a much more elegant and artistic nature to it. The word “video” is actually a close cousin to the word “audio.” The root of audio, “*au-“ is actually a Proto-Indo-European word meaning “to perceive.” The full word “audio” stems from Latin, audire meaning “to hear”. In the 1920’s, the idea of transmitting the first image was only being talked about in the laboratories of a few brilliant engineers so the word “video” only became commonly used in the 1930’s and referred to the visual element of audio. People were already very familiar with audio and sound, as radio was hugely popular at the time. Videre is Latin meaning “to see” while video is the first-person-singular-present-indicative form and more closely means “I see.”

The Latin meaning of “video”- I see, perfectly describes what it has become in the world. Films are made for huge audiences and are made by a few large entertainment companies, whereas today, there are countless video content creators that publish videos targeted for much smaller audiences. Now, everyone gets to have their own videos. The content is practically made for each individual including you, the reader. You should probably be surprised that this article isn’t actually a video.

Most people understand the importance of video. Yes, there’s an art to it but it’s mainly a tool to make money. It’s entertainment that people are willing to pay for, or sit through ads to get to. It’s become critical for businesses to use video as a means of expressing themselves and inventing their markets. Business leaders want video, but don’t know how to ask for it. The content creators they go to for video have a language they speak, with a lot technical terms that get confusing. Let’s break it down and talk about the “meat and potatoes” of video. Make sure you want to dive down this rabbit hole, it gets pretty deep.


About Brandon Kreiser

Brandon is a Senior Video Associate at Merit. Brandon helps clients create videos that artistically articulate their story and engage audiences and customers. He has honed his skills in producing, directing, non-linear video editing, graphic design, broadcast television engineering, and so much more.

See More
Adam Vasquez
What is Market Invention?

It's the new era of marketing.

Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.

READ IT
Alex McCreary

The Evolution of Online Giveaway Promotions

Online giveaway promotions have come a long way since the early 2000’s.

READ IT
Haley Dobart
Why Responsive Web Design Matters

Responsive design is crucial, not just because it allows anyone to view a website from anywhere, but because it sets up companies to move apart from their competitors.

READ IT
Michael Murray

The Death of a Learned Routine

Oftentimes change can be refreshing. Sometimes the death of a learned routine can be the change agent for a totally new way of thinking.

READ IT
Alex Rhodes

Show Love by Giving Back

At Merit, one of our values is to “show love”. I’d heard that before but I had never truly seen that put into action.

David Kimmick
A New Kind of Business Card

With the launch of Merit, we wanted to rethink how we use business cards, and create something in a category of its own.

READ IT
Michael Murray

Magento 2 Debugging, Module Manipulation, Configuration and Compilation

Magento is an open source enterprise-ready ecommerce platform that has been widely adopted as an easily deployable, highly configurable code base

READ IT
MERIT
2201 N Front Street, Harrisburg Pennsylvania 17110

We sit squarely at the center of organizations and their opportunities, and there is no other place we would rather be.