VR in Service Marketing

by Emily Sechrist

In the years I’ve spent focused on services-based marketing, the ongoing debate of whether B2B or B2C marketing is more challenging has raged on. Proponents on both sides have very strong opinions one way or another, but the truth is that they are both equally challenging in different ways. B2B services unique struggles, though, could find a creative solution in VR.

With B2B marketing, you struggle with driving traffic back to a website or sales, when the conversion is often taking place offline and in person. With services, unlike consumer products where clients can go to a store and touch and feel something, you need to rely on emotional drivers, word-of-mouth and reviews.

This disconnect of creating an emotional experience with B2B solutions and services can be bridged, in part, by creating virtual and augmented reality experiences that bring the customer or consumer a deeper, more personal connection with your business.

Virtual Reality can bring a customer inside the box or out in the field, giving them the perspective of their end user in order to better understand their pain-points and problems. You can help your customer not just see or hear how your products help their end users, but also feel and experience it themselves. You can help your customers experience your company’s value in a very physical way.

For example, think of a components manufacturer who designs and manufactures parts for an oil rig. Through virtual reality, the components company can create a VR experience that helps their customers understand what happens when something goes wrong on that rig, and can show them an alternate situation in which their products can avoid disaster.

In this scenario, you’ve created an emotional experience and response.

How can you use VR/AR to better connect with your customers on an emotional level?


About Emily Sechrist

Emily is the Managing Director of Merit’s West coast operations. Steeped in brand and marketing strategy and development, as well as PR, media, copywriting, sponsorships, and social media, Emily leads Merit clients into new markets and opportunities. She is experienced in developing and driving global corporate marketing programs at large organizations.

See More
Adam Vasquez

What is Market Invention?

It's the new era of marketing.

Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.

Adam Vasquez
Authenticity is Critical to M&A Success

Integrating teams isn’t easy. In fact, 70–90% of all mergers and acquisitions fail. But practicing empathy and authenticity can ease the transition for new employees – and turn an uncertain future into a harmonious one.

WATCH IT
Alex McCreary

The Evolution of Online Giveaway Promotions

Online giveaway promotions have come a long way since the early 2000’s.

READ IT
Haley Dobart
Why Responsive Web Design Matters

Responsive design is crucial, not just because it allows anyone to view a website from anywhere, but because it sets up companies to move apart from their competitors.

READ IT
Michael Murray

The Death of a Learned Routine

Oftentimes change can be refreshing. Sometimes the death of a learned routine can be the change agent for a totally new way of thinking.

READ IT
Merit

Next generation business buyers

Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers. This report shares the results of our 2015 study of 2,000 millennial B2B buyers - learn what drives their B2B path to purchase behaviors.

Alex Rhodes
Show Love by Giving Back

At Merit, one of our values is to “show love”. I’d heard that before but I had never truly seen that put into action.

READ IT
Brandon Kreiser

Video is an Ugly Word

There is a staggering amount of video content already at the tips of our fingers. Websites and services such as Netflix, HBO, Hulu, YouTube, Vimeo, Facebook, Twitter, and many others are all desperate to get you to click on that little play button and start watching endlessly.

READ IT