Web Design and Market Invention
If you’re like most people, the last time you needed a new product or service, you searched online. If you happen to be a Millennial, I’d put $20 on it. Even if you didn’t end up buying online, you used it to gauge your options, compare prices, read reviews, or contact a company.
I don’t need to tell you how important a good online presence is. What you might not fully understand is how critical web design and web development are, or even exactly what they are. But if you want to carve out a leading position for your business, you absolutely need top-of-the-line web design and web development.
Web designers are the architects that create the visual elements of the site, the stuff the user sees. Web developers create the functionality that works in the background. When working together, the two disciplines deliver a seamless, clean experience that ignites a buyer’s interest.
Think of it like this: in a physical storefront, it’s important to keep the sales floor looking great. Clean windows, neatly stocked products, eye-catching signs, and smiling associates to greet shoppers: web design is like that, but online. Web designers make websites look beautiful, inviting guests to keep exploring. Web developers, on the other hand, do more behind-the-scenes work. They’re making sure the figurative doors open easily, the lights stay on, and the cash registers are in good operation. Both jobs are essential.
Fact: you are not going to dominate a market without experts designing and developing your website. Sure, you can try to save money and go through the hassle of building a template website yourself, but there are many good reasons that industry leaders and market inventors don’t use templates. They look cheap, they often don’t work across different browsers and platforms, and search engines usually don’t like them. What’s more, they aren’t designed around your unique brand and message, tailored to the buying stages of your customers: they’re cookie cutters.
In the digital age, Market Invention requires a stunning, functional website. If you are going to create a market through a shift in audience, category, channel, or branding, you aren’t going to do it with an amateur website. We can help with that.
How Dollar Shave Club Changed Shaving
Dollar Shave Club started selling disposable razor subscriptions in 2012. In a few years’ time, it had catapulted into the realm of the unicorns.
The Process Behind Disruption
Disruption might be the biggest business bandwagon of all time. But ask most people what their idea of disruption is, and they’ll stare at you with a blank look or start rattling off a set of disjointed ideas.
Public Relations and Market Invention
“We need public relations!” We hear this command frequently from big and small organizations across the country. However, we promptly question what exactly they’re seeking. Every organization needs a smart PR strategy, but most don’t know exactly how.
Video and Market Invention
You’ve probably heard of Market Invention, the strategic process of creating new markets through a shift in audience, category, channel, or branding. It’s the discipline behind disruption, and it rests on good communication. That’s where video comes in.
Design and Market Invention
Understanding how to use—or not use—design archetypes is at the core of a well-planned Market Invention strategy. Market Invention can use a shift in brand imaging or messaging to pivot into a new market and target unreached customers.
Five Lessons From the Growing Artisan Economy
We hear a lot about the artisan economy. It’s a movement towards personalized, hand-made, small-scale production that has been gaining lots of momentum in the US. So much momentum, in fact, that artisans are taking a measurable chip out of mid-sized manufacturers. According to the Inter-American Development Bank, if the artisan economy were a country, it would have the fourth largest economy in the world. While larger sized businesses obviously cannot compete with some aspects of the artisan economy, they can certainly reflect on some of the principles that are propelling artisan growth and apply them to their own organizations.